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Alphagen • Wen UX strategy
UX Research • Strategy • Web design • Web Development • Analytics ⚲ Singapore Challenge AlphaGen Learning, Singapore's first holistic tech education for children, faced the challenge of establishing a strong online presence and effectively communicating its unique approach to tech education. As a growing brand in the EdTech industry, AlphaGen Learning sought to enhance its visual branding, create a dynamic and user-friendly website, and implement targeted communication stra


Games 24x7 • Game
Web Design • Game Development ⚲ India Challenge Games24x7, a leading tech-unicorn in the global gaming industry, approached Adtomica for assistance in creating buzz around the launch of their new website and branding. With a team of over 1,000 employees across multiple continents, Games24x7 sought to engage their workforce and generate excitement for the new branding and website launch. What we did Adtomica partnered with Games24x7 to develop a holistic product launch strat


Alt Pizza • Photography
Art Direction • Photography • Editing ⚲ Singapore Challenge For a country known for its culinary diversity with a fusion of an entire asian subcontinent, showcasing an F&B brand is about more things than just food. As an ongoing effort to create comms for social and in-store displays, the brief was to bring one of the most jazzy brands to life and resonate with it's customer base. What we did We came up with a strategy of emotional selling, with not all content featuring ju


Special Olympics • Youth Summit & Video Potraits
Scripting • Pre-production • Athlete Management • Post-production ⚲ Asia Pacific Challenge Special Olympics hold yearly youth summits in regions around the globe. Our extensive brief involved capturing content that could be leveraged year round with Athletes with intellectual disabilities from around the asian subcontinent. What we did The summit provides a golden opportunity of face time with athletes travelling from around the world. Each moment missed is a missed opportu


ABC • Christmas
Event branding • Filming • Post-production • VFX ⚲ Singapore Challenge Christmas is arguably the most beatiful time of the year in Singapore with massive brand activations popping all around the island. Our task was to capture Artisan Boulangerie's activation and make it live through social channels for the span of the year end festivities. From event branding to the aftermovie, Adtomica was reponsible to ensure the brand was unmissable amongst various others through the ho


Pampers • Pampers Fit Test
Scripting • Storyboard • Pre-production • Filming • Post-production • Market Toolkits ⚲ India Challenge 95% new parents in India prefer Pant-style diapers over Tape-style, primarily since it is easier to apply and remove. With the launch of the New Pampers Premium Tape diapers, Adtomica was roped in to produce an intuitive demo-style film that highlights how Tape-style diapers are comfortable for growing babies. What we did Adtomica produced a fun and engaging demo film tha


Clean & Clear • Gel Supiriority
Scripting • Storyboard • Pre-production • Talent Management • Filming • Post-production • Market Toolkits ⚲ Southeast Asia Challenge With the competition in foam based cleansers multiplying rapidly, Clean & Clear wanted to establish it's easy cleansing amongst the teenage audience. We were tasked to showcase Clean & Clear's gel based formula was as easy to cleanse with as compared to foam based formulations, a factor due to which consumers had started to move over to foam.


Clean & Clear • Ditch the Soap
Scripting • Storyboard • Pre-production • Talent Management • Filming • Post-production • Market Toolkits ⚲ Southeast Asia Challenge An intrersting insight came in from Thailand and Indonesia, where people were still using bar soap over facewash for cleansing acne prone skin. The challenge to be adressed was to convince young customers, mostly in their teens of benefits of gel based cleansing over bar soap. What we do With short form storytelling on rise and massive content


Edvanza • Explainer
Scripting • Storyboard • Animation ⚲ India, Africa Challenge Edvanza is an AI powered career progression platform offering custom skill...


Activision • Community World Championship
Event Administration • Community Management ⚲ India Challenge The Call of Duty Mobile World Challenge is one of the biggest esports event in the world by Activision. Gamers from around the world take part to in a nail biting clash to be the best in the world. Adtomica was comissioned to manage a community of a country of a billion people, to keep the gamers and their followers engaged while ensuring the sentiments around the grand event stay positive. What we did Our team o


Activision • MWII Launch
Event branding • Filming • Post-production • VFX ⚲ Singapore • Philippines Challenge While the brief was simple - launch Modern Warfare II amonst gaming communities in Southeast Asia, the execution came with the objective of releasing Activisions biggest ever in decades! (No pressure) Furthermore, how do we make the experience relatable with the game's narrative and its lead characters? What we did We planned a launch activation giving gamers a complete online as well as of


Neutrogena • FFW
Scripting • Storyboard • Pre-production • Talent Management • Filming • Post-production • Market Toolkits ⚲ Thailand • Indonesia • Philippines Challenge After several years of being the segment leader, the famous Neutrogena Foaming Face Wash series went through a facelift both in terms of formulation as well as packaging. Adding on to that, the brand further introduced several variants for different skin types. How may we scientifically showcase the facewash's effectivenes
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