Scripting • Storyboard • Pre-production • Talent Management • Filming • Post-production • Market Toolkits
⚲ Thailand • Indonesia • Philippines
Challenge
After several years of being the segment leader, the famous Neutrogena Foaming Face Wash series went through a facelift both in terms of formulation as well as packaging. Adding on to that, the brand further introduced several variants for different skin types. How may we scientifically showcase the facewash's effectiveness on prevention of acne?
What we did
Further to our aspiration of keeping things simple, we simply targeted the fear of the consumers of finding a bump on their face during their morning regimen. As we now had their attention, we showcased the product formulations action on skin layers using animation, conveying the powerful yet gentle cleaning achieved versus competition.
Results
Neutrogena managed to retain it's place as the leader in foaming face wash category, with sales of acne as well as other variants going off the shelf. The short ad format was run on digtal media to further promote eCommerce sales making the overall campaign a successful product facelift for the brand.
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