Web Design • Game Development

⚲ India
Challenge
Games24x7, a leading tech-unicorn in the global gaming industry, approached Adtomica for assistance in creating buzz around the launch of their new website and branding. With a team of over 1,000 employees across multiple continents, Games24x7 sought to engage their workforce and generate excitement for the new branding and website launch.
What we did
Adtomica partnered with Games24x7 to develop a holistic product launch strategy. What started as a simple idea for a countdown website evolved into a 10-day marketing campaign featuring kickass countdown animations, two mobile-first games with leaderboards, and a community submission campaign for employees. The campaign included engaging and interactive elements to captivate employees and foster a sense of community. Adtomica established prizes for leaderboard winners in the games, adding a competitive and exciting element to the campaign. The microsite served as a central hub for the campaign, providing a space for employees to participate in the activities and compete for top scores.
Results
The microsite received over 2,700 page views and engaged more than 1,100 users within just 10 days.
2. Users spent an average of over 15 minutes on the microsite, resulting in a total of more than 650 hours of time spent on the site.
3. The games were a hit, with employees playing over 23,000 times and competing for top spots on the leaderboard.
4. Game 1 stood out as the most successful part of the campaign, amassing over 15,000 gameplays in just 4 days.
5. The addictive nature of the games was evident, as employees clicked the play again button over 20,000 times.
6. The campaign fostered community involvement, with over 60 employees submitting their photos for the Games24x7 photowall within just 5 days. Overall, Adtomica's product launch strategy successfully engaged Games24x7 employees, creating buzz and enthusiasm around the new website and branding launch. The campaign's interactive and competitive elements fostered a sense of unity and excitement among the workforce, setting the stage for future success.
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