Storyboard • Post-production
⚲ North America
Challenge
The tale of two brothers who quit their corporate jobs and moved from the big apple back to the largest democracy in the world to start farming sounds like a story on it's on. How to put them and their brand on the world stage as they plan on their expansion into the west?
What we did
We took pages from their storybook and well as existing pieces for their brand assets that has already been a part of their story in media across the nation. We created a times square feature; a short video that was played at times square as the city watched the story of not just grit and determination, but also that of homecoming and independence from the corporate life fueling hopes and dreams of many entrepreneurs globally. Content around this activation was then shared on social media, marking the brands entry in the American market.
Results
In addition to the average impression of the timesquare activation in thousands, the story lived for a number of days on social media garning tens of thousands of views across brand channels. The story garnered appreciation by some prominent figures and media houses, further amplifying the its reach in America and back in the home country, India.
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