Scripting • Pre-production • Athlete Management • Post-production

⚲ Global
Challenge
Held once every 4 years, the Special Olympics world games in an experience of a lifetime. The organization held the 2023 world games in the beautiful city of Berlin, where the message of 'Unstoppable Together' could be seen on every street and corner. We had the privilege to capturing the event live. The location? The whole of Berlin!
What we did
This was the largest event ever captured by Adtomica, and preparations started months before the event. The travelling team trained themselves on tips and tricks of capturing the event at the scale with producers strategising between locations, prominent figures and the athletes themselves. 2 micro crews consisting of producers, directors and photographers flew to Germany with the event schedule, switching locations seamlessly to ensure no story is untold. And let's be honest, we also had the time of our lives!
Results
Over 30 athlete stories were captured in 2 days besides additional interviews with KOLs, oranizational stakeholders and the global CEO. These were then planned and produced for social channels running throughout the year across asia pacific portraying the initiaves by the non-profit to bring a powerful change worldwide.
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