Scripting • Storyboard • Pre-production • Filming • Post-production • Market Toolkits
⚲ Southeast Asia • Middle East
Challenge
While Aveeno is known for it's superiority and efficacy on sensitive skin, the brand launched variants showcasing it's innovation in the field towards providing people with sensitive skin more than just relief. How may we show the effectiveness of the new formulation that carries Aveeno's legacy of oat formulations while providing scientifically proven smoother and firmer skin.
What we did
While scientific demos are prevalent in advertising from years, we scripted an experiment using natural ingredients found right at home. The idea of the demos being kitchen-friendly showcased the confidence of the brand to its consumers who could check the truth of the demonstration in their own kitchen. This concept also resonated with the brand's belief in nature's power of conquering skin concerns.
Results
While the ads garnered impressive impressions and the products went off the shelf, the reach of the campaign was amplified with creators trying out these demos live and showcasing to their followers the product's superiority right from the kitchen. Following the project's success in southeast asia, the concept was further expanded in EMEA markets.
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