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Tinder
Project type
In-app creatives, Brand Partnerships, Social Media Assets
Location
Thailand, India, Vietnam, Korea, Australia, Japan
Challenge
How might we enhance in-app experiences to increase CTR and drive higher-tier subscriptions across India’s diverse audience?
What we did?
By tailoring visuals and copy to distinct Indian user cohorts, we translated subscription benefits into clear, click-worthy moments.
A modular in-app ad system allowed rapid testing, optimisation, and scale - increasing CTR while maintaining clarity, sensitivity, and user trust.
We designed custom in-app UI for film partnerships, seamlessly integrating partner IPs within the Tinder ecosystem.
We also launched topical in-app stickers (Diwali, Friendship Day, etc.) to spark playful, timely engagement.
Result
How might we enhance in-app experiences to increase CTR and drive higher-tier subscriptions across India’s diverse audience?
We love challenges. Share them with us at connect@adtomica.com