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Pampers • Pampers Fit Test
Location
India
Project type
Scripting, Storyboard, Pre-production, Filming, Post-production, Market Toolkits
Challenge
95% new parents in India prefer Pant-style diapers over Tape-style, primarily since it is easier to apply and remove. With the launch of the New Pampers Premium Tape diapers, Adtomica was roped in to produce an intuitive demo-style film that highlights how Tape-style diapers are comfortable for growing babies.
What we did?
Adtomica produced a fun and engaging demo film that showcased how the stretchy tapes on the Pampers Premium Tape diapers can be adjusted to ensure comfort for a growing baby. This was done in a cute-sy baby nursery style setting, along with a host of baby toy props, that would make it thumb-stopping for a new parent. The use of SFX made the demo all the more delightful.
Results
Yet to release
We love challenges. Share them with us at connect@adtomica.com
