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Flixbus
Project type
India Launch Strategy + Brand Film + Influencer Collaborations + Social Content with In house Filming
Location
India
Challenge
How does a completely new, foreign mobility brand build relevance and consideration in India’s highly competitive intercity travel market?
What we did?
-Strategic India Launch: Positioned FlixBus in a way that felt locally rooted while staying true to global brand values.
-Being Desi: Used local insights to create content that felt familiar, culturally rooted, and instantly relatable to Indian travellers.
-Online Native & In-House Social Filming: Created consistent, real-people, social-first content that integrated brand messaging naturally and kept FlixBus authentic, human, and always active on Indian feeds.
-Influencer Collaborations: Partnered with relevant creators to drive awareness, educate audiences, and build trust through credible voices.
Results
Built a strong, engaged community from the ground up, taking FlixBus India from zero to 50,000+ followers, earning trust and consideration for a brand completely new to the market.
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