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Abc • Christmas

Location

Singapore

Project type

Event branding, Filming, Post-production, VFX

Challenge

Christmas is arguably the most beatiful time of the year in Singapore with massive brand activations popping all around the island. Our task was to capture Artisan Boulangerie's activation and make it live through social channels for the span of the year end festivities. From event branding to the aftermovie, Adtomica was reponsible to ensure the brand was unmissable amongst various others through the holiday season.

What we did?

After getting the theme and event branding in place, we prepared for the event day. With our crew scattered across the event, we beautifully captured the essence of the festivities and the human emotions that portrayed the festive vibe. Naturally plugging the brand in, we created an aftermovie to greet our consumers via social channels and promoted the clips across senior stakeholders and partners.

Results

Turns out, the Christmas was merry afterall! The videos captured love and likes of our audiences as well as acknoledgement of internal stakeholders and investors. Abc showed up as a people's brand, truly leveraging the festive season in more ways than just a 'Christmas campaign' on social media.

We love challenges. Share them with us at connect@adtomica.com

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