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Ariel
Project type
Interactive AR Filter + Influencer Amplification
Location
India
Challenge
Translate Share The Load’s empathetic, conversation-driven message about rebalancing household chores into a playful, social-friendly AR experience without losing its purpose-led tone.
What we did
We created an engaging experience that prompts couples to reflect on everyday household roles with questions like:
- Who’s expert at locating items around the house?
- Who juggles work and home responsibilities best?
- Who keeps track of groceries and restocks them?
The experience ends with both partners’ scores and the message:
"Only when one steps up, can the other step out in the world. Be the HomeTeam!"
An influencer-driven amplification plan encouraged participation, nominations, and organic sharing, boosting engagement and extending reach.
Results
The initiative made the brand message social-native, prompting playful reflection and conversation around shared responsibilities. Influencer participation drove tagging, nominations, and organic amplification beyond owned channels.
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