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Aveeno • Triple Oat
Project type
Scripting, Storyboard, Pre-production, Filming, Talent Management, Post-production, Market Toolkits
Location
Asia Pacific
Challenge
People with sensitive skin often find themselves choosing between strong medication or mild ineffective skincare treatment. How may we introduce the science of Aveeno's powerful yet gentle Triple Oat formulation via an ad film to position the product as an effective daily treatment to avoid skin flare ups?
What we did?
We researched the pain points sensitive skin suferers face on a daily basis. Researching with actual consumers, we found out that most such users try and keep their skin covered and hide behind their clothing afraid of exposing rashes and skin redness in social situations. Furthermore, we scripted a demo firm reinstating the confidence in people with sensitive skin, asking them to shed the extra layers of clothing while proving the product efficacy via a live demo in under 20 seconds.
Results
While our ad reached far and wide globally, channels like Youtube and Instagram garnered millions of views igniting the brand's presence and successfully launching the new formulation in Southeast Asia. Following the success, many other markets including Australian ran the ad as TVC in the region!
We love challenges. Share them with us at connect@adtomica.com